My role
As Head of Communications and Marketing at The Installation Assurance Authority, I am responsible for developing and executing strategic communications and marketing plans. My role involves leading a team, managing a marketing budget, and overseeing all aspects of internal and external marketing communications across our channels. .
My Passions
I’m passionate about creating educational content. The energy efficiency sector can be confusing for consumers, due to the complexities of the funding, schemes, energy efficiency and retrofit in general and the terminology the industry uses – which isn’t always accessible. To take people with us on the journey to net zero, and sustainability, we need buy-in and an understanding – which comes from clear and accessible communication. I’m passionate about driving positive change and promoting sustainability.
My career journey
I’ve over 17 years experience working in communications and marketing. My career began as a Marketing Officer, and has since progressed to my current role as Head of Communications and Marketing. For over 13 years, I’ve specialised in the energy efficiency industry, focussing on marketing energy saving solutions to consumers and housing providers, and more recently, promoting best practice in the retrofit industry.
I’m passionate about promoting green skills to younger people, and have presented at colleges to help raise awareness of the careers that are available in this thriving industry. I have also worked for a charity, promoting first aid education.